Markchain already counts many customers among which we find the biggest ICOs of the moment like Burency, BDAM and SaTT but also already established exchange platforms, crypto-currencies already listed like Global Crypto Alliance.
In the last few months we’ve seen the emergence of a brand-new marketing agency for blockchain projects while most of them are rather closing down, mainly due to the drop-in hype of ICOs, and a declining crypto-currency market.
Markchain was founded at the end of 2019, yet the company has been in the media spotlight ever since.
Very quickly ranked No. 2 in Hackernoon’s ranking of the best blockchain marketing agencies, appearances in the largest specialized media such as Cointelegraph, bitcoin.com, investing.com and many others.
Today, we wanted to have a deeper look to this company that goes against the market trend and seems to be growing very well, considering the many clients it currently has.
Focus on the new, fast-growing blockchain marketing agency, Markchain
Indeed, Markchain already counts many customers among which we find the biggest ICOs of the moment like Burency, BDAM and SaTT but also already established exchange platforms, crypto-currencies already listed like Global Crypto Alliance on the market or Blockchain Summits.
So what is the secret of the company’s success?
Founder Quentin Herbrecht is one of the ingredients of this success. This entrepreneur is not the first time he has tried his hand in the cryptocurrency market. Present on the market since 2017 as a marketing consultant, he has already accompanied numerous ICOs (there are about 30 of them according to his ICObench profile) including many successes. He was interviewed in Forbes about his success as a Blockchain consultant in a declining market and cited as “best advisor in France”.
We asked him how a marketing agency like Markchain manages to grow in such a volatile market.
“Initially working exclusively with ICOs, it seemed logical to us to diversify and work with companies already established in the sector, cryptocurrencies already listed, exchange platforms, media and all types of players closely or remotely related to blockchain technology.
An unstable market, sure, but a market that is still growing.” Said Quentin Herbrecht, CEO of Markchain.
He adds that: “I think that our two strengths, in addition to a perfect knowledge of the marketing and media world, are mainly the knowledge of the sector and the will to constantly renew ourselves.
First of all our team is specialized in the technology that is the blockchain, each collaborator and myself are regularly trained on this subject, and more importantly, we are passionate about it.
Understanding a project in the smallest details certainly helps us to better promote it.
Secondly, even though we do “classic” marketing and communication operations, our team carries out a continuously business intelligence process, in order to find innovative solutions, more efficient, original and above all, personalized according to our client’s needs. “
It seems obvious that the cryptocurrency sector is maturing, as the hype declined drastically. Performing players with real track-records and adding real value remain and are experiencing significant growth. Like the ICOs sector, we see much less of them today, but better qualities with projects that make sense. The cryptocurrency and blockchain industry still has a bright future ahead of it.